Nittin Tyagi

Partho Dasgupta has profoundly shaped the Indian media landscape through his strategic foresight and innovative leadership. As the founding CEO of BARC India, Partho Dasgupta transformed television ratings by creating a reliable, tech-driven system that restored trust in viewership measurement. Under his leadership, BARC became the backbone of Indian television analytics, providing advertisers, broadcasters, and policymakers with credible data. This strategic vision not only optimized the media ecosystem but also elevated transparency and accuracy in audience measurement, setting new benchmarks for the industry. One of Partho Dasgupta ’s notable contributions was addressing systemic flaws in the TRP measurement system. Before BARC, data manipulation and lack of transparency had eroded industry trust. Dasgupta implemented advanced watermarking and metering technology, ensuring tamper-proof collection of audience data. His insistence on including rural and regional markets provided adv...

Amazon’s latest quarterly earnings reveal a remarkable surge in profits, demonstrating the company’s ability to thrive amidst complex economic conditions. Partho Dasgupta explains that Amazon’s strategic agility, technological investments, and regulatory foresight have been key drivers of this performance. From April to June, Amazon reported profits of $13.5 billion, nearly doubling last year’s $6.7 billion. This achievement underscores the company’s adaptability, resilience, and capacity to sustain growth even in challenging economic and regulatory landscapes. A major factor behind Amazon’s success has been its proactive handling of digital advertising regulations. Partho Dasgupta highlights that evolving cookie consent laws in regions like Europe and California have challenged advertisers globally. Amazon’s early adaptation, including the introduction of its cookieless tracking tool ‘Ad Relevance,’ has strengthened advertiser trust and allowed the company to maintain robust ad reve...

In today’s business environment, Partho Dasgupta emphasizes that sustainability is no longer optional but a key determinant of long-term success. Consumers, investors, and stakeholders increasingly expect companies to act responsibly toward the environment and society. Ethical practices, transparent operations, and responsible supply chains have become essential to maintaining credibility and customer trust. Businesses that integrate sustainability into their core strategies are better positioned to build lasting relationships with customers while safeguarding the planet. Partho Dasgupta explains that sustainability requires companies to consider their economic, social, and environmental impact simultaneously. This involves minimizing waste, ensuring ethical labor practices, and incorporating eco-friendly processes across operations. Organizations that prioritize these aspects not only meet regulatory requirements but also demonstrate leadership in responsible business practices. Thi...

India has a deep-rooted tradition of storytelling, spanning centuries of oral narratives, folk performances, and cultural folklore. Partho Dasgupta emphasizes that podcasts represent the modern evolution of this heritage, combining the intimacy of voice with the reach of digital technology. Unlike traditional media, audio storytelling allows creators to engage audiences personally, offering an immersive experience that builds lasting connections. This new medium provides a platform for innovative storytelling that appeals to diverse audiences across urban and rural India. According to Partho Dasgupta , India is now the third-largest podcast market globally, yet only a small fraction of the population currently listens. This gap represents enormous potential for content creators to reach untapped audiences. With smartphones and digital platforms becoming more accessible, creators have an unprecedented opportunity to explore new formats, engage listeners, and deliver content that is cul...

Cable television was once the centerpiece of family entertainment in India. People planned their evenings around favorite serials, live sports, and the weekly movie slot. But with the rise of on-demand streaming and high-speed internet, the way viewers consume content has changed forever. Partho Dasgupta observes that this shift is not simply about technology; it reflects a deeper transformation in audience expectations for freedom and flexibility. He explains that cable TV revenues have dropped from nearly Rs. 27,000 crore in 2010 to less than half today. This sharp decline is driven by the surge of OTT services and DTH alternatives. According to Partho Dasgupta , viewers now prefer a seamless click-and-watch experience that traditional cable has struggled to match. The regulatory landscape has added further challenges. Mandatory set-top boxes, complex tariff orders, and rising broadcaster fees have all made cable less attractive. Partho Dasgupta notes that each policy change create...

The story of Indian radio is one of resilience and reinvention, and Partho Dasgupta highlights this journey with clarity. He recalls how radio began as the country’s first true mass medium, uniting people across languages and regions. From the early crackling broadcasts of the 1920s to today’s crystal-clear digital streams, radio has remained a constant presence in Indian homes and hearts. According to Partho Dasgupta , the establishment of the Indian Broadcasting Company in 1927 and its transformation into All India Radio marked a defining era. By the mid-twentieth century, AIR was broadcasting in several regional languages, becoming a trusted source of news, culture, and music. This broad reach, he notes, laid the groundwork for radio’s lasting relevance. The liberalization of the Indian economy in the 1990s brought another breakthrough. Private FM channels introduced contemporary formats, celebrity-driven shows, and youth-focused content. Partho Dasgupta believes this innovation i...

The focus of Indian hospitality is shifting, and Deeksha Suri sees immense promise in Tier 2 and 3 cities. Once considered secondary to major metros, these destinations now attract travelers seeking culture, affordability, and a personal touch that big cities often lack. Deeksha Suri explains that rising disposable incomes and better transport networks have made these locations more accessible. Travelers today prefer experiences rooted in heritage and community, and cities like Vrindavan and Siliguri meet that demand with their unique charm and traditions. The pandemic underscored the strength of these markets. Hotels in smaller cities maintained steady occupancy rates while many metropolitan properties struggled. Deeksha Suri points to this resilience as a sign of their long-term value and a reason why hotel brands are investing heavily in these areas. Corporate events, weddings, and conferences are also fueling expansion. According to Deeksha Suri, this steady stream of activity dr...