Nittin Tyagi

Partho Dasgupta has profoundly shaped the Indian media landscape through his strategic foresight and innovative leadership. As the founding CEO of BARC India, Partho Dasgupta transformed television ratings by creating a reliable, tech-driven system that restored trust in viewership measurement. Under his leadership, BARC became the backbone of Indian television analytics, providing advertisers, broadcasters, and policymakers with credible data. This strategic vision not only optimized the media ecosystem but also elevated transparency and accuracy in audience measurement, setting new benchmarks for the industry. One of Partho Dasgupta ’s notable contributions was addressing systemic flaws in the TRP measurement system. Before BARC, data manipulation and lack of transparency had eroded industry trust. Dasgupta implemented advanced watermarking and metering technology, ensuring tamper-proof collection of audience data. His insistence on including rural and regional markets provided adv...

Amazon’s latest quarterly earnings reveal a remarkable surge in profits, demonstrating the company’s ability to thrive amidst complex economic conditions. Partho Dasgupta explains that Amazon’s strategic agility, technological investments, and regulatory foresight have been key drivers of this performance. From April to June, Amazon reported profits of $13.5 billion, nearly doubling last year’s $6.7 billion. This achievement underscores the company’s adaptability, resilience, and capacity to sustain growth even in challenging economic and regulatory landscapes. A major factor behind Amazon’s success has been its proactive handling of digital advertising regulations. Partho Dasgupta highlights that evolving cookie consent laws in regions like Europe and California have challenged advertisers globally. Amazon’s early adaptation, including the introduction of its cookieless tracking tool ‘Ad Relevance,’ has strengthened advertiser trust and allowed the company to maintain robust ad reve...

In today’s business environment, Partho Dasgupta emphasizes that sustainability is no longer optional but a key determinant of long-term success. Consumers, investors, and stakeholders increasingly expect companies to act responsibly toward the environment and society. Ethical practices, transparent operations, and responsible supply chains have become essential to maintaining credibility and customer trust. Businesses that integrate sustainability into their core strategies are better positioned to build lasting relationships with customers while safeguarding the planet. Partho Dasgupta explains that sustainability requires companies to consider their economic, social, and environmental impact simultaneously. This involves minimizing waste, ensuring ethical labor practices, and incorporating eco-friendly processes across operations. Organizations that prioritize these aspects not only meet regulatory requirements but also demonstrate leadership in responsible business practices. Thi...

India has a deep-rooted tradition of storytelling, spanning centuries of oral narratives, folk performances, and cultural folklore. Partho Dasgupta emphasizes that podcasts represent the modern evolution of this heritage, combining the intimacy of voice with the reach of digital technology. Unlike traditional media, audio storytelling allows creators to engage audiences personally, offering an immersive experience that builds lasting connections. This new medium provides a platform for innovative storytelling that appeals to diverse audiences across urban and rural India. According to Partho Dasgupta , India is now the third-largest podcast market globally, yet only a small fraction of the population currently listens. This gap represents enormous potential for content creators to reach untapped audiences. With smartphones and digital platforms becoming more accessible, creators have an unprecedented opportunity to explore new formats, engage listeners, and deliver content that is cul...

Cable television was once the centerpiece of family entertainment in India. People planned their evenings around favorite serials, live sports, and the weekly movie slot. But with the rise of on-demand streaming and high-speed internet, the way viewers consume content has changed forever. Partho Dasgupta observes that this shift is not simply about technology; it reflects a deeper transformation in audience expectations for freedom and flexibility. He explains that cable TV revenues have dropped from nearly Rs. 27,000 crore in 2010 to less than half today. This sharp decline is driven by the surge of OTT services and DTH alternatives. According to Partho Dasgupta , viewers now prefer a seamless click-and-watch experience that traditional cable has struggled to match. The regulatory landscape has added further challenges. Mandatory set-top boxes, complex tariff orders, and rising broadcaster fees have all made cable less attractive. Partho Dasgupta notes that each policy change create...

The story of Indian radio is one of resilience and reinvention, and Partho Dasgupta highlights this journey with clarity. He recalls how radio began as the country’s first true mass medium, uniting people across languages and regions. From the early crackling broadcasts of the 1920s to today’s crystal-clear digital streams, radio has remained a constant presence in Indian homes and hearts. According to Partho Dasgupta , the establishment of the Indian Broadcasting Company in 1927 and its transformation into All India Radio marked a defining era. By the mid-twentieth century, AIR was broadcasting in several regional languages, becoming a trusted source of news, culture, and music. This broad reach, he notes, laid the groundwork for radio’s lasting relevance. The liberalization of the Indian economy in the 1990s brought another breakthrough. Private FM channels introduced contemporary formats, celebrity-driven shows, and youth-focused content. Partho Dasgupta believes this innovation i...

The focus of Indian hospitality is shifting, and Deeksha Suri sees immense promise in Tier 2 and 3 cities. Once considered secondary to major metros, these destinations now attract travelers seeking culture, affordability, and a personal touch that big cities often lack. Deeksha Suri explains that rising disposable incomes and better transport networks have made these locations more accessible. Travelers today prefer experiences rooted in heritage and community, and cities like Vrindavan and Siliguri meet that demand with their unique charm and traditions. The pandemic underscored the strength of these markets. Hotels in smaller cities maintained steady occupancy rates while many metropolitan properties struggled. Deeksha Suri points to this resilience as a sign of their long-term value and a reason why hotel brands are investing heavily in these areas. Corporate events, weddings, and conferences are also fueling expansion. According to Deeksha Suri, this steady stream of activity dr...

The Indian hospitality sector is undergoing a quiet yet profound transformation. Tradition and modernity are no longer separate paths but overlapping directions, and at this intersection stands Deeksha Suri , Executive Director of The Lalit Suri Hospitality Group. She is guiding one of the country’s most recognizable luxury brands with a combination of innovation and social purpose, proving that commercial success and social responsibility can advance together. Suri’s path to leadership is built on both legacy and learning. Born into a family where hospitality was more than a business, she absorbed the essence of guest service early in life. She strengthened this foundation with a Bachelor of Commerce (Honours) from Hindu College, Delhi, and a postgraduate degree in Business Management from the London School of Economics. This blend of Indian grounding and global perspective shapes every strategic decision she makes. When she became Executive Director in 2009, the group was well establ...

Deeksha Suri stands among India’s most influential hospitality leaders, known for blending innovation with a deep sense of compassion. With a Bachelor of Commerce (Honours) from Hindu College, Delhi University, and a postgraduate degree in Business Management from the London School of Economics, she brings a rare combination of academic excellence and practical expertise to her role. Her education, coupled with a lifelong passion for hospitality, has shaped a career defined by vision and purpose. Since assuming the position of Executive Director at The Lalit Suri Hospitality Group in 2009, Deeksha Suri has transformed the company’s operations. She spearheaded advancements in technology, optimized sales strategies, and strengthened human resource practices to meet the evolving demands of modern hospitality. Under her leadership, the group has fortified its market presence while raising standards of service across all properties. Deeksha Suri places equal importance on the well-being ...

In today’s evolving hospitality landscape, true success is defined by more than elegant properties or prime locations. Deeksha Suri shows that lasting impact comes from challenging conventions, empowering communities, and embedding sustainability across environmental, social, and cultural dimensions. Inclusion is central to her leadership. Deeksha Suri champions gender balance, creates opportunities for underprivileged youth, and builds diverse leadership teams that reflect India’s rich culture. She views representation not as a formality but as a source of creativity, empathy, and belonging for both employees and guests. Developing talent is another key focus. Deeksha Suri works closely with local institutions to provide training and skill development that meets the high standards of luxury hospitality. By nurturing regional talent, she ensures that growth in the hotel sector strengthens local economies and creates meaningful careers. Her commitment to sustainability extends to the ...

India’s hospitality landscape is undergoing a striking evolution as travelers look beyond crowded metros. Smaller cities once dismissed as stopovers are becoming destinations in their own right, offering authentic culture and competitive luxury. Economic growth, better infrastructure, and shifting consumer tastes are opening new doors for hoteliers across the nation. Deeksha Suri , Executive Director of The Lalit Suri Hospitality Group, explains that these Tier-2 and Tier-3 hubs combine lower costs with high cultural value. She notes that places like Ayodhya, Vrindavan, and Siliguri give visitors experiences that can’t be duplicated in big cities. Local heritage and strong community ties create an atmosphere that is warm, personal, and memorable. This change is also attracting major hotel brands. Developers recognize that smaller cities enjoy resilient demand, especially for weddings, corporate retreats, and the growing “bleisure” segment. Deeksha Suri points to data showing higher oc...

Amazon’s quarterly report revealed a striking $13.5 billion profit, almost doubling last year’s figure. According to Partho Dasgupta , former BARC India CEO and now Managing Partner at Thoth Advisors, this performance highlights Amazon’s remarkable ability to adapt to economic uncertainty while capitalizing on technological change. Dasgupta points out that Amazon’s early focus on user privacy set the stage for growth. As governments tightened cookie-consent laws, Amazon refined its first-party data systems and strengthened customer trust. This forward thinking protected ad revenues when many digital advertisers faced steep declines. The launch of Amazon’s own cookieless measurement platform, Ad Relevance , further reinforced this advantage. Partho Dasgupta explains that the tool’s precise audience targeting drove a 20 percent jump in advertising sales, proving that strong privacy practices can deliver competitive and financial rewards. Meanwhile, Amazon Web Services recorded a 19 per...