Cord-Cutting Revolution: Partho Dasgupta Highlights Cable TV’s Path to Reinvention

Cable television was once the centerpiece of family entertainment in India. People planned their evenings around favorite serials, live sports, and the weekly movie slot. But with the rise of on-demand streaming and high-speed internet, the way viewers consume content has changed forever. Partho Dasgupta observes that this shift is not simply about technology; it reflects a deeper transformation in audience expectations for freedom and flexibility.

He explains that cable TV revenues have dropped from nearly Rs. 27,000 crore in 2010 to less than half today. This sharp decline is driven by the surge of OTT services and DTH alternatives. According to Partho Dasgupta, viewers now prefer a seamless click-and-watch experience that traditional cable has struggled to match.

The regulatory landscape has added further challenges. Mandatory set-top boxes, complex tariff orders, and rising broadcaster fees have all made cable less attractive. Partho Dasgupta notes that each policy change created opportunities for rivals and reduced the incentive for households to stay with cable operators.

Yet he believes the industry can still reinvent itself. Partho Dasgupta recommends adopting 4K delivery, interactive guides, and large on-demand libraries. He also stresses the importance of competitive pricing and ad-free packages to keep pace with OTT convenience.

Looking ahead, Partho Dasgupta suggests cable providers collaborate with popular streaming platforms and create user-friendly apps. By blending traditional broadcasting with digital innovation, cable TV can transform itself from a fading relic into a modern entertainment hub.

Read More: https://www.outlookmoney.com/outlook-money-spotlight/cord-cutting-revolution-partho-dasgupta-explores-traditional-cable-tv-shift-8898

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