Partho Dasgupta Talks About the Radio Industry and Its Constant Transformation

Partho Dasgupta highlights that radio has endured nearly a century of rapid media evolution by consistently adapting to new technologies and audience preferences. From its beginnings as India’s first mass medium to its present role in digital streaming, he notes that radio continues to thrive by balancing nostalgia with innovation.

Tracing the journey back to 1927, Dasgupta recalls how All India Radio expanded from a few initial programs to a nationwide network by the 1950s, broadcasting in multiple languages. He emphasizes that this multilingual approach built a deep emotional connection with listeners and played a key role in uniting a diverse nation long before the internet era.

The liberalization of the 1990s ushered in private FM stations, a turning point that reinvigorated the industry. According to Dasgupta, these stations introduced contemporary music formats, interactive talk shows, and targeted content that appealed to urban youth and niche audiences, sparking a renewed wave of popularity and setting new standards for audience engagement.

Today, radio’s presence extends far beyond traditional airwaves. Dasgupta points to live online streaming, the surge of podcasting, and government initiatives such as the launch of new FM transmitters as evidence of the medium’s expanding influence across both metropolitan and rural India.

For Partho Dasgupta, this relentless evolution is radio’s greatest strength. By embracing regional culture while integrating cutting-edge digital platforms, he believes radio preserves its unique storytelling power and remains an essential pillar of India’s entertainment and information ecosystem for the future.

Read More: https://www.business-standard.com/content/specials/partho-dasgupta-talks-about-the-radio-industry-and-its-constant-transformation-123051800927_1.html

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