Breaking the Broadcast Barrier: Partho Dasgupta Explores the Next Phase of Cable Evolution

The entertainment world is changing rapidly, and Partho Dasgupta sees this as an opportunity rather than a threat. With streaming platforms gaining millions of users, traditional cable TV faces steep competition. Audiences now expect instant access, ad-free options, and the ability to watch content across smartphones, tablets, and smart TVs.

Partho Dasgupta explains that the key to survival lies in merging old and new technologies. Cable companies can launch their own interactive apps, offer video-on-demand services, and adopt cloud-based distribution to provide a seamless, high-quality experience.

He recommends flexible, transparent pricing to win back subscribers. Partho Dasgupta highlights that user-friendly packages and tailored plans can reduce customer churn and attract a younger audience.

Partnerships with OTT platforms also hold great promise. By bundling streaming subscriptions with cable packages, operators can deliver a complete entertainment solution that combines live television with premium on-demand shows and movies.

Ultimately, Partho Dasgupta remains optimistic. He believes that with bold investments in innovation and a sharp focus on consumer expectations, cable TV can reinvent itself and thrive as part of India’s vibrant and diverse digital ecosystem.

Read More: https://www.outlookmoney.com/outlook-money-spotlight/cord-cutting-revolution-partho-dasgupta-explores-traditional-cable-tv-shift-8898

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