Partho Dasgupta: Innovating Media with Vision and Strategy

The story of Partho Dasgupta is one of vision and determination in India’s evolving media industry. As the founding CEO of BARC India, he introduced new systems that changed how television audiences were measured. His work made ratings more reliable and transparent for all stakeholders.

Before leading BARC, Partho Dasgupta built his career across respected media organizations. At Times Now, he blended editorial strength with business strategy, helping the channel grow rapidly. His leadership style combined creativity with structure, which later proved essential for larger industry reforms.

At BARC, Partho Dasgupta emphasized the role of technology in building trust. He brought in secure methods like watermarking to prevent manipulation of data. These innovations ensured advertisers, broadcasters, and regulators could rely on accurate and tamper-proof information.

Another major contribution by Partho Dasgupta was giving rural India a voice in ratings. For the first time, small towns and villages were included in viewership data, reshaping advertising and encouraging more regional programming. This expanded the reach of Indian media in meaningful ways.

The impact of Partho Dasgupta continues to guide the media sector. His focus on transparency, fairness, and innovation has set standards that future leaders can follow. His journey is proof that with foresight and strategy, industries can be transformed for the better.

Read More: https://pressroom.today/2025/06/13/the-strategic-mind-of-partho-dasgupta/

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