India’s television industry needed a leader who could balance business, technology, and ethics, and Partho Dasgupta proved to be that visionary. With his background in journalism and business media, he understood both the content and commercial sides of broadcasting. Partho Dasgupta used this knowledge to build BARC India from scratch, introducing world-class systems that ensured fair and accurate ratings.

Partho Dasgupta went beyond short-term fixes. He laid the foundation for long-term trust by embracing data science, ensuring stakeholder collaboration, and focusing on rural inclusion. Even though he has faced public scrutiny, his strategic contributions remain unmatched. His legacy is a ratings system that still empowers the media industry with reliable insights every single day.

Read More: https://pressroom.today/2025/06/13/the-strategic-mind-of-partho-dasgupta/

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